{"id":2401,"date":"2019-01-02T13:17:50","date_gmt":"2019-01-02T13:17:50","guid":{"rendered":"http:\/\/aots2.local\/london-photos\/oxo-tower\/"},"modified":"2022-09-05T15:55:06","modified_gmt":"2022-09-05T15:55:06","slug":"oxo_tower","status":"publish","type":"page","link":"https:\/\/www.artofthestate.co.uk\/archive\/london_photos-2\/oxo_tower\/","title":{"rendered":"History of the Oxo Tower’s geometric logo and how it circumvented advertising rules"},"content":{"rendered":"

Oxo Tower, London<\/b><\/h1>\n

After being turned down for permission to place electric lights spelling OXO on the tower, architect Albert W Moore hit on a novel idea. He created an ‘elemental geometric form’ in glass on all four sides of the tower and so got round the restrictions on advertising.
\nThe site used to be owned by the Liebig Extract of Meat Company, the makers of Oxo, and cranes used to lift large quantities of meat off the barges on the river. The Oxo Tower is now a rather swanky restaurant with some great views.<\/p>\n

Image reference LDNCONSTRUCT1<\/p>\n

All photographs copyright artofthestate<\/p>\n

\"Oxo<\/p>\n

Oxo Tower<\/b><\/p>\n

\n\n\n\n\t\n\t\n\t
LONDON PHOTOS INDEX<\/b><\/a>
London Architecture<\/a>
London Art Deco<\/a>
London Art Deco - transport<\/a>
London Art galleries<\/a>
London Bridges<\/a>
Canary Wharf<\/a>
Churches and Cathedrals<\/a>
City of London<\/a>
London Eye<\/a>
Heathrow Airport<\/a>
London Parks and Gardens<\/a>
Paddington Basin<\/a>
London Statues and Monuments<\/a>
London Museums<\/a>
Roads and Motorways<\/a>
London at night<\/a>
Public art in London<\/a>
London Seasonal Celebrations<\/a>
Snow in London<\/a>
South Bank London<\/a>
London Sports Stadiums<\/a>
London Stations<\/a>
Suburban London<\/a>
Thames Path views<\/a>
London Theatres<\/a>
London Tourism<\/a>
London Underground<\/a><\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Oxo Tower, London After being turned down for permission to place electric lights spelling OXO on the tower, architect Albert<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2401","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/pages\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":1,"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/pages\/2401\/revisions"}],"predecessor-version":[{"id":16649,"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/pages\/2401\/revisions\/16649"}],"up":[{"embeddable":true,"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/pages\/2188"}],"wp:attachment":[{"href":"https:\/\/www.artofthestate.co.uk\/archive\/wp-json\/wp\/v2\/media?parent=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}